Founders Bio

Jackie Hopkins — also known as The Strategic Alchemist — I work with brands and leaders in moments of growth, disruption, and change, when direction, judgment, and heart matter most. In an era shaped by acceleration and AI, I help organizations cut through noise, name what matters, and move forward with confidence. 

I’m the founder of Hey-Jude Consulting, a strategic brand and thought leadership firm built for companies that refuse to blend in. My work sits at the intersection of the art and science of marketing strategy. Blending brand strategy, communications, cultural insight, and leadership to help organizations define their narrative through a proven-storytelling framework, direct their point of view, and lead their category with intention and soul.

Before launching Hey-Jude, I spent more than two decades in agency leadership, including 15 years at Edelman, where I ran offices in Austin, Atlanta, and Chicago. I’ve partnered with global brands, C-suite leaders, boards, and founders on brand strategy, reputation management, crisis communications, and transformation. I’ve also advised private equity–backed companies and agencies through periods of scale, transition, and acquisition.

Today, I work with brands across CPG and lifestyle, AI and tech-adjacent platforms, women’s health, and education. Clients come to me not for tactics or trends, but for thought partnership, perspective, and direction — the kind that helps leaders make better decisions when the stakes are high.

“Jackie has an extraordinary ability to bring clarity to complexity and help leaders see what matters most.”

“Her guidance is as strategic as it is human — grounded, discerning, and deeply trusted.”