TORCHY'S TACOS
BRAND REFRESH
Strategic approach
We overhauled the digital presence by integrating three disparate platforms into one seamless experience to bring a fresh brand look, highlight catering offer and driving conversion.
Target audiences
New and existing customers: anyone with a mouth (from millennials to gen z to gen alpha and families)
Result targets
SOCIETY OF DERMATOLOGY
NURSE PRACTITIONERS
REDEFINING A PREMIER ONLINE COMMUNITY
Strategic approach
The Society of Dermatology Nurse Practitioners (SDNP) wanted to become a premier hub for dermatology nurse practitioners. Their brand was credible, but not culturally relevant to today’s—and tomorrow’s—leaders. Our challenge: make the brand modern, human, and professional.
Target audiences
Women ages 25–54, U.S.-based
Our Approach
We focused on three pillars:
- Modernize – Create a more desirable, future-ready brand.
- Humanize – Highlight the people and community behind the specialty.
- Professionalize – Position SDNP as the expert authority in the field.
The Solution
- Brand Refresh – A complete overhaul with new vision and identity.
- Website Relaunch – A modern content engine and member destination.
- Digital Media Presence – A stronger, engaging social strategy mixing education, authenticity, and thought leadership.
Impact
SDNP is now positioned as the premier, go-to community for dermatology nurse practitioners—a brand that feels current, connected, and respected.
PUBLICIS
GROWTH ADVISOR
Challenge
They wanted to build a prospecting strategy to unlock access to more C-suite decision makers, deepen client relationships, and accelerate growth.
Strategic Approach
- C-Suite Engagement: Leveraged deep experience working with CMOs, CTOs, and CDOs to identify pain points and opportunities for innovation.
- Advisory & Coaching: Provided executive-level storytelling and advisory to engage and influence key decision makers.
- Pipeline Strategy: Helped define, qualify, and prioritize high-potential prospects for long-term, high-margin growth.
- Differentiation: Supported prospecting strategies that positioned Publicis Group and its agencies uniquely against competitors.
- Outreach & Activation: Introduced targeted executives to the right internal teams for tailored solution-building.
Audiences
C-Suite Prospects Across Fortune 500 companies CEOs, CMOs, CDOs, CCOs, CTOs, CIOs